Uganda has been host to international meetings of small, mid and large capacity since the early 2000’s, successfully executed by both Government and private sector, with the highlight being the hosting of the Commonwealth Heads of Government Meeting (CHOGM) (attended by Her Highness Queen Elizabeth II, 36 Heads of State and approximately 3,500 delegates).

In recent years Uganda’s ranking in Africa, as reported by the International Congress and Convention Association (ICCA) has consistently been amongst the top 10 African destinations hosting international Association meetings, with a 6th position recorded in 2019.

Recognizing the significant opportunities in the business events sector, Uganda Convention Bureau (UCB) was launched in early 2018 to professionalize the industry in Uganda. UCB has subsequently been established as a division of Uganda Tourism Board, a government agency charged with promoting and regulating both the business and leisure travel industry Uganda.

The MICE Tourism will be implemented through the Uganda Conventions Bureau (UCB)

Some of the MICE activities that will take place during POATE include:

  • B2B Meetings
  • Seminars
  • Exhibitions
  • Familiarization Trips

For more on UCB & MICE

Uganda Convention Bureau offers impartial advice, guidance and support to international meeting and event planners through every stage of planning. UCB plays an important strategic role in supporting Government goals for the MICE sector, and in partnering with UACII to improve standards in service delivery. A member of both ICCA and SITE, Uganda Convention Bureau adheres to international best practices for Convention Bureaus providing advisory services, pre-and post-bid support, destination expertise, event planning support and on-site services to clients.

We strive to achieve the highest levels of professionalism in our dealings with partner stakeholders, the broader marketplace and clients.
Please contact Uganda Convention Bureau for all your meeting, conference, incentive or event planning needs.

B2B Meetings

The hosted buyers from the global MICE industry will invited to participate in POATE 2023. A MICE selection criteria has been outlined to select credible hosted buyers from both the meetings sector and incentive travel. Working with the global MICE associations like ICCA and SITE, credible lists of hosted buyers have been identified to participate in POATE 2023. There will be diary appointment meetings between the exhibitors and these hosted buyers to generate potential business leads for Uganda’s GDP contribution.

FAM Trips

Working closely with the global MICE Associations like ICCA, SITE, UIA, UCB will invite and qualify valuable MICE hosted UCB for POATE and will organize tailored FAM trips focusing at the key attractions that inform the buyers’ decisions for business events and incentive travel. FAM trips for Hosted buyers from the meetings industry will be more centered in Kampala, Entebbe and jinja while FAM trips for hosted buyers from the incentive travel industry will visit the country’s key attractions especially the protected areas.


The Bureau will have a customized stall and exhibit during POATE to showcase Uganda’s MICE offering. This will be jointly done with members of the MICE private sector Association (UACII) including venues/hotels, PCOs, DMCs and other event suppliers. Interested exhibitors can register here.


POATE will be a key platform for The Bureau. The Bureau will participate in the planed symposiums and will invite the key note speakers representing the MICE Associations (ICCA), Incentive program (SITE), Professional Conference Organizers’ Associations and other key industry experts with in Africa to deliberate on pertinent issues with in the MICE industry with a focus on increasing Uganda’s Market share of business events. The panel will be an opportunity for the countries business Events community to join forces and help shape and accelerate a better future for the nation’s GDP via the meetings industry.

The programme is designed to help inspire and re-energise; to give perspectives via the lens of industry players and so deepen connections during the networking conduits.

Other key presentations will be made to the key professional Associations, Academia, CSOs and MDAs in the key priority areas on the theory and practice of MICE as channels to business leads sourcing.